Visual storytelling that celebrates Versteel’s craftsmanship
- 2023
- USA
Versteel empowers spaces with furniture that flows naturally, components align and interact to create endless possibilities.
The Brief
Versteel set out to reimagine how their story lives beyond the page — transforming marketing brochures into immersive journeys of light, material, and lifestyle. Renderby was invited to craft this vision through warm, human-centered visual storytelling that honors Versteel’s design integrity and artisanal precision.
Industry
Product &
Brands
Services
Lifestyle Interior
Visualization
Isolated Product
Renders
Timeline
3 Weeks
From raw geometry to refined expression — shaping beauty from the blueprint.
The Challenge
When the initial 3D models arrived, they held creative promise but lacked the precision. Our artists re-sculpted every curve and surface, refining geometry, texture, and proportion. Guided by Versteel’s meticulous mood boards, each frame became a harmony of clarity and atmosphere.
Designing flow where collaboration, comfort, and form converge.
The Approach
We mirrored Versteel’s philosophy: beauty through purpose, purpose through design. Light became our language — choreographed to reveal structure and rhythm. Each frame invited not just observation, but participation — spaces that beckon touch, comfort, and connection.
“Jayme and Audre’s direction brought absolute clarity — they knew precisely how each product should live in space, and that conviction shaped everything we created.”
Creative Director at Renderby
The moment when structure meets light — the birth of visual poetry.
White Previews
In the earliest stage, we stripped design to its essence: balance, silhouette, proportion. Every tabletop edge and upholstery fold was shaped by how light met surface. This was also the stage where Versteel’s 3D models were integrated and refined to mirror physical precision.
- 6 angles assessed → 2 selected
- Refined over 3 days to get it right
“The process was exhilarating. Rebuilding, refining, and watching the geometry evolve until it felt alive was like witnessing design take its first breath.”
Artist at Renderby
Crafting atmosphere where material honesty meets human warmth.
Mood Board
Versteel’s visual language guided us through a landscape of subtle tones and refined textures. We balanced energy with composure, sophistication with approachability. The consistent material palette across scenes unified the narrative, creating a sense of identity and calm.
“The Renderby team was quick, perceptive, and completely in tune with our vision. They not only met the brief but elevated it, delivering work that showed real clarity and understanding.”
Creative Marketing Specialist at
VERSTEEL
Surfaces that whisper craftsmanship, textures that invite touch.
Material Previews
We celebrated Versteel’s craftsmanship through the smallest visual cues — brushed steel edges glowing under morning light, oak grains softened by shadow, and fabric weaves catching subtle reflections. Every texture told a story of quality and care. The realism wasn’t just visual — it was emotional, tactile, and human.
Step Inside the Renderby Process
Witness how artists and clients co-create stunning visuals through seamless collaboration.
Designs that move, inspire, and belong — where vision becomes lived reality.
Final Renders
The final visuals embodied Versteel’s essence: timeless, versatile, and deeply human. Every image captured the quiet confidence of purposeful design — clarity in detail, harmony in light, and soul in composition. What began as a brochure project evolved into a visual statement of Versteel’s ethos — design as a reflection of life, precision, and possibility.
Triple Treat 🙂 Quick turn around, amazing realism, and unbeatable price. We've enjoyed working with Renderby and will continue to do so.
Creative Marketing Specialist at
VERSTEEL
Versteel sees visualization not as decoration but as design storytelling. Jayme and Audre brought laser-focused direction paired with a generous openness that inspired our artists to experiment fearlessly. Together, we translated their technical excellence into emotional resonance — one render at a time.
Creative Director at
Renderby
